Social Listening
I selected Trader Joe’s as a brand to look at . People have been thriving over Trader Joe’s lately because of social media platforms showing all their products. What interest me about the brand is how versatile it is and all the food selection and other useful household tools that are there. The companies value proposition is how they packaged their products and having new items every couple of weeks pop-up that are limited edition. As well as their brand and stuff that they have you can only get at Trader Joe’s. I see on a lot of their posts that people say that they’re pairing it with something else from the grocery store for dinner or a meal that day. A as well as customers raving about how this is the best sauces that they’ve had. Overall just positive feedback that they get. I have noticed that the message this company is trying to sell is that all their products can be used together to create a great meal. As well as having big brand promotions about new products really get