Social Listening

  I selected Trader Joe’s as a brand to look at . People have been thriving over Trader Joe’s lately because of social media platforms showing all their products. What interest me about the brand is how versatile it is and all the food selection and other useful household tools that are there. The companies value proposition is how they packaged their products and having new items every couple of weeks pop-up that are limited edition. As well as their brand and stuff that they have you can only get at Trader Joe’s.I see on a lot of their posts that people say that they’re pairing it with something else from the grocery store for dinner or a meal that day. A as well as customers raving about how this is the best sauces that they’ve had. Overall just positive feedback that they get. 

1. 

2. 
   

   
   

   

   
   

   
   

   

   I have noticed that the message this company is trying to sell is that all their products can be used together to create a great meal. As well as having big brand promotions about new products really get people excited and want to try out them. Trader Joe’s marketing tactics I personally think are very persuasive even them having little newspapers at the front showing you what’s coming out soon and competitions that you can get into to win things from the store. And if you look at their Instagram it really shows a lot of effort that the marketing team is putting into making it very I peeling and whitening you to go in the store to see for yourself. When marketing they put a twist on how they do it by how their products are labeled and designed that way even when you’re in the store it catches your eye because it looks so fun and unique rather than just generic looking product. Especially for TickTock and other platforms social media‘s have really made Trader Joe’s a well-known grocery store. And when you’re walking into the store the people there are very nice and upbeat and are willing to help you find anything that you are looking for because you will get lost in the store just because there’s so much to look at as well as everything popping out . If I was a brand manager for the company I would keep on doing what they are doing now meaning they create this atmosphere that you actually want to go grocery shopping that it is very fun to do. The people working there always helping out you find something even if you don’t know really what you’re looking for. They also do the thing where if you never tried it before they’ll open it for you so you can try to see if you like it. Which personally I think that is astonishing to here because that has never been heard of before. But that goes to show that they do care about their customers and want the customers to have a great experience in their stores. I learned from the assignment that Trader Joe’s is a very smart brand how they market their products and how their brand and company runs.